How to clone the Organa DNA

The Organa DNA is open-source on github, so you are welcome to copy it and create something similar.

Why clone the Organa DNA?

Perhaps you are an independent consultant and want to start some kind of collaboration with others. You don’t want to run it as a traditional consulting company, and yet you don’t want to invent a model from scratch. In that case you can start from our model and modify it to fit your needs.

Remember we cloned it from the folk at Crisp in Sweden so if your company or organisation is closer to the Swedes than us Australians, maybe that one will suit you. Otherwise, off you go :)

Although we happen to work as product management, digital, or UX consultants, there is nothing in our model that is specific to this consulting business.

What’s the licensing model?

The Organa DNA is licensed under Attribution-ShareAlike 4.0 International. This means you are welcome to edit the text anyway you wish, even for commercial purposes, as long as you attribute the original text to us, and keep the license, so that others can fork off of your ingenious changes. But go read the license, it is well worth the effort.

Can I call my company Organa?

Please don’t. We can’t legally stop you from calling your organisation Organa, but we prefer that you use a different name. Otherwise people may think there is some kind of relationship between our companies. If you pick a different name, our brands can evolve independently.

How do I create my own copy of the Organa DNA site?

Simplest way is to fork the dna repo on github. Something like this:

  1. Surf to https://github.com/TheProductSpace/dna.
  2. Press the “Fork” button on the top right somewhere (here’s a direct link).
  3. You should now have your own copy of the crisp dna.
  4. Start editing! The articles are all in the _docs folder, and the table of contents is in _data. Try opening _docs/index.textile, and press the little pencil icon on the top right to edit it, and then commit.
  5. After your first commit the site will be auto-published at http://YOURNAME.github.io/dna (or whatever you decide to call your repo)

Once you’ve cloned the DNA, it’s no longer the Organa model, it’s your model. Organa is just your ancestral (and slightly weird) aunty. Change stuff as you like. Rename the company. Remove pages that aren’t relevant. Change the content. Replace the pictures. Go wild.

But wait, there’s ALOT of content here!

No worries, once you’ve forked it you can remove the stuff you don’t need. The gist of our model is summarised in What is Organa and How Organa works, so you might decide to just keep those two (but with your company name).

Another option is to skip the techie stuff (cloning and forking), and just take the bits you like anyway.

Either way, please do mention on your website that your model is derived from (or inspired by) Organa DNA, and summarise the key similarities and differences. Spread your learnings :)

How can I help improve the Organa DNA?

Hey hey, thanks for asking because Organa always wants to improve :)

If you have an improvement suggestion (big or small) you can:

We appreciate all feedback and hopefully someone will respond, but we can’t guarantee it. Remember, we’re all volunteers :)

How do I ask questions or give feedback?

If you have a question feel free to File an issue on the crisp-dna repo (pick the “question” label to the right). No response guaranteed though.

If you have a general comment (for example “Wow, Awesome!”) then the best place is probably on the blog post announcing this launch